Inspired by this kind of enthusiasm, my other company Azure Worldwide has partnered with the University of Virginia to pioneer new technology by developing a totally new kind of interactive video game, the "U.Va. Bay Game" -- which simulates any natural habitat where the players take on the roles of people who live and work in that particular environment.
For the first time we have the technology to create experiences where people can actually see the impact of collaboration as the game is played -- it's a groundbreaking approach to conservation that is part of the comprehensive strategy we must take to tackle these problems in the new environmental movement of the 21st century.
Being back on that river, so close to the spirit of my grandfather and father, who died just six months before I was born, was an experience that I will cherish forever. It has renewed my commitment to fighting for a world where we all understand that, as my grandfather once wrote, "We can find happiness in protecting the world around us not only because we cherish it for its awesome beauty, power, and mystery, but because we cherish our fellow humans, those who live today and those who will live tomorrow, living beings who like ourselves, will increasingly depend on the environment for happiness and even for life itself."
Philippe Cousteau is the son and grandson of famed ocean explorers and filmmakers Philippe Sr. and Jacques Cousteau. Learn more about his organizations at www.earthecho.org and www.azureworldwide.com.