Despite accidents like Hailey and Melissa's, according to poll results from CafeMom.com obtained exclusively by ABC News, only 56 percent of parents plan to have their kids wear bright colors and reflectors when they trick-or-treat this year and only 59 percent will give them a flashlight to carry.
In a demonstration on "GMA," I showed the audience how some Halloween themed reflectors -- purchased for just a few dollars -- can alert drivers to a trick-or-treater. Glowsticks around a kid's neck and wrists and blinking lights that can be attached to the back of the costume complete the illuminated -- and safe -- look.
But you also want your kids to be able to see the cars. That's why experts discourage masks that have small eye holes that can be hard to see through. Face paint can be a good replacement.
Also, firefighters are on a major campaign to stop the use of real candles in pumpkins, which can catch costumes and highly flammable decorations on fire.
For older kids, parents can keep track of them with new technology like the Trick or Tracker smartphone application. In that app, which is free through Halloween and costs a $10 one-time fee after that, a pumpkin marks your child's location.
Tips for Kids
Cross streets safely. Children under 12 should cross streets with an adult. Cross the street at corners, using traffic signals and crosswalks.
Look left, right and left again when crossing and keep looking as you cross. Walk, don't run, across the street.
Pedestrians should try to make eye contact with drivers before crossing in front of them.
Always walk on sidewalks or paths. If there are no sidewalks, walk facing traffic as far to the left as possible. Children should walk on direct routes with the fewest street crossings.
Parents should remind children to be safe pedestrians around cars. Watch out for cars that are turning or backing up. Never dart out into the street or cross between parked cars.
Children should not be alone at night without adult supervision if they are under the age of 12. If kids are mature enough to be out without supervision, they should stick to familiar areas that are well lit.
Tips for Drivers
Slow down and be especially alert in residential neighborhoods and school zones. Children move in unpredictable ways.
Take extra time to look for kids at intersections, on medians and on curbs.
Enter and exit driveways and alleys slowly and carefully.
Reduce any distractions inside your car so you can concentrate on the road and your surroundings.
Drive more slowly, anticipate heavy pedestrian traffic and be sure to drive with your full headlights on so you can spot children from greater distances.