Fabulous Products of the Future

It's really important to recognize that the Internet will have a big impact on sports. Athlete and league websites will play an increasing role in the sports fan life. Whether it's game highlights or an athlete talking with fans, people will be able to access sports when they want with the convenience of the Web and mobile devices. We'll have to find ways to keep fans watching in real time. This, I believe, is one of the most important factors in sports now and in the next 10 years. It's changing how fans relate to the game and the athletes, and how they experience sports. While it's great that more people have more information and more contact, it would be a shame if fewer people wanted to come out to experience the real thing—especially because technology in stadiums is also increasing and games are becoming greater entertainment spectacles. Going to a game is a family entertainment experience now.

But one of the things I really hope we see in the future is getting our kids more interested in sports. I think it's critical to find cool and innovative ways to keep kids interested and participating in sports. Things like active video games that keep kids moving while they play will continue to grow. If we can find a way to make watching sports an interactive experience, this would lead to an increase in participation. With rising obesity rates and so many other problems out there, we need to make sure that sports are a really important part of our kids' healthy futures.

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