All of Smith's products make you think spa. They are infused with citronella and essential oils and are devoid of harsh detergents. Other companies rely on avocado and safflower oil, and whole-wheat proteins.
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Smith says she's responding to her customers' needs. Ever since the enormous pet-food scare, Smith says customers are asking more pointed questions about ingredients. "People are becoming more educated on how to take care of pets more properly."
Moody's Marx agrees. "Maybe in the past there were smaller organic brands that didn't get much attention but following [the] pet scare there is more focus."
One of the companies Marx tracks, Central Garden and Pet Co., has seen an increase in demand in its all-natural line, Breeder's Choice. "The days of dogs living outside are probably over."
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