Online Buyers Boost Holiday Spending Plans

Among people age 18 to 55, 36 percent plan to do some holiday shopping online (it's about the same across age groups within that range); that falls to 16 percent of those 55 and older. About two in 10 in households earning less than $50,000 plan to buy gifts over the Internet; it's nearly half among higher-income households (and, as noted, peaks at six in 10 in $100,000+ households). And 44 percent of people who've been to college say they'll buy gifts online, while just 14 percent of those who haven't say the same. Online buying intentions are about the same among men and women alike.


Buying Online?
Yes No
200430% 69%
200331 67
200224 74
199918 79

Methodology

This ABC News poll was conducted by telephone Dec. 1-5, 2004, among a random national sample of 1,001 adults. The results have a three-point error margin. Sampling, data collection and tabulation by TNS of Horsham, Pa.

Click here for PDF version with full questionnaire and results.

You can find more ABC News polls at our Poll Vault.

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