Create a Free Digital Identity to Advance Your Career


Subscribe to Google alerts. Since being an expert in your chosen industry is important for anyone who wants to advance, it takes only a minute or two to set up Google alerts. On the Google site (, you can indicate the desired key words -- perhaps specific companies you're interested in working for or an industry or particular trend you want to keep up on -- and Google will send you links to news articles and relevant items as they're posted throughout the Internet.

You can choose to receive them as they happen or once a day. It's fast and free -- and it's a fabulous way to stay up to the minute on news as it happens related to your field. And then you'll showcase that newfound knowledge to your peers or managers.

For example, if you're eager to know everything that's happening at "Good Morning America," you'll want to set up an alert about the program. You could also sign up for alerts about "ABC News," so you're up on what's happening within the whole news division. Google alerts will send that information right to your inbox.

Create a blog. It sounds intimidating because we think it requires extensive technical expertise or a commitment to typing away all day, every day. Neither are true. Blogging is a fresh way to get noticed -- and to put the knowledge gained from those Google alerts to good use.

Technology companies scour blogs to find new talent, and now recruiters in other industries -- retail, hospitality, sales, marketing, advertising and so much more -- are checking out blogs to find talented people who are passionate about their skills and knowledge.

Among the popular sites to set up your own blog include,, and (Check each site before settling on one so you're comfortable with the format and requirements.)

Follow the easy-to-use instructions on how to create a blog on the topic of your professional expertise and then decide on your content. You can offer your opinion and expertise on current hot button issues in your field, or you could go the opposite route and use the blog to dissect obscure aspects of your field. Link to articles and other blogs of interest, and then ask those bloggers and writers to link back to your stuff too.

Your resume is the document that states what you claim to know, and a blog is an in-depth forum showcasing or proving what you know.

Just like company Web sites have an "about us" section, you should create an "about me" section, including details on your education, work experience and skills and interests.

Be sure to use "public" not "private" forums so your content is searchable and accessible by everyone, not just those you designate. This enables recruiters and hiring managers to find you.

Submit your blog at no charge on, which is a search engine of thousands of blogs searchable by category. Be proactive about promoting your blog by sending links to your musings and work to people in your field who would likely be interested.

Above all, pay particular attention to your writing skills. You're not delivering the right impression if the spelling and grammar leave a lot to be desired, even if your thoughts are great.

Post expert opinions. Get your name and your knowledge out there by posting reviews to books on or other similar sites related to your expertise. You can also post comments on industry blogs and message boards that showcase your knowledge. All of this content becomes accessible by other people who are interested in the same topics. And they're becoming a primary source for recruiters.

Tory Johnson is the Workplace Contributor on Good Morning America and the CEO of Women For Hire. Visit her Web site at

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