Ivanka Trump's Business Advice for Women

Tracey Andrews, who sells natural specialty foods in green markets but is looking to expand to restaurants and hotels, wanted to know how to market on a slim budget and make new venues aware of her product.

Citing both her Twitter site, which now has upward of 400,000 followers, and the endless number of local avenues through which to get the word out, Trump encouraged the women to take advantage of what is around them.

"There's so many opportunities to be out there in the community and educate people … on your product."

Finding Your Trump Card

Trump explained how everyone has a trump card, which was the inspiration for her book.

"Everyone has an in," she said. "It's just recognizing the opportunity, and a lot of people don't recognize it."

Whether through school, a friend, a family member or even someone in an elevator, Trump told the women, "Have your eyes open and learn to identify it. Everyone has one."

"The Trump Card: Playing to Win in Work and Life," published by Touchstone Hardcover, hit stores Oct.13. CLICK HERE to read an excerpt.

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