Al Gore YouTube Spoof Not So Amateurish

"People will become more savvy, and then the people who are making the fake videos will become more savvy about how to cover it up," Cox said.

So next time you're reading something on the Internet from a "real person" pushing a movie or defending an actor's alcohol-fueled rant -- be wary. That real person might actually be a hired gun, selling you an idea through deception.