ABC News' "Good Morning America" launched a new advertising campaign titled "Good to Go" on Jan. 27, 2004.
The campaign features the voice of country music star Julie Roberts. Roberts, whose debut, self-titled album just went gold, will also be featured in the on-air promos with "GMA" anchors and correspondents, including Diane Sawyer, Charles Gibson, Robin Roberts, Tony Perkins, Bill Weir, Kate Snow, Ron Claiborne and Marysol Castro.
The promos began running on the ABC Network as well as various cable networks, in print advertisements and at movie theaters in New York and Los Angeles during the month of February.
"The 'Good to Go' phrase expresses it all," says Ben Sherwood, executive producer of "GMA." "'Good to Go' builds on the huge success of "GMA's" "Good Things Are Happening" campaign over the past few years. If you start with 'GMA' in the morning, you're 'Good to Go' for the day. The broadcast aims every morning to give viewers all the news and information -- everything they need to know -- to be Good to Go!"
"Good Morning America" launches this campaign on the heels of its most successful November sweep since 1992. In addition, "GMA" has continued to narrow the gap with NBC's "Today." Nielsen Media Research numbers for the week of Jan. 10, 2005, show that the gap between "GMA" and "Today" was 300,000 total viewers for the week - shrinking NBC's lead by 77 percent compared to the same time last year. It also marked the 12th consecutive week "GMA" has been within 1 million viewers of "Today."
"This had to be one of the most fun and memorable experiences of my career. As long as I can remember I have been watching 'Good Morning America,' and then having the show ask me to participate in such a huge campaign is almost surreal," says Roberts. "Shooting the promos was even wilder. Singing the theme song next to the 'Good Morning America' anchors, it really doesn't get much better."
The critically acclaimed Mercury recording artist has made a name for herself with her debut release, "Julie Roberts."
Having made her first ever television appearance on ABC News' "Good Morning America," Roberts has gone on to perform on numerous other television shows, as well as starring in her own reality special on Country Music Television titled "In the Moment: Julie Roberts."
Her next single, "Wake Up Older," hits radio stations Jan. 24. This follows her first chart-topping hit, "Break Down Here."
Ben Sherwood is the executive producer of ABC News' "Good Morning America." The two-hour, live program, co-anchored by Charles Gibson and Diane Sawyer, airs Monday-Friday from 7-9 a.m. ET on the ABC Television Network.
ABC News Media Relations issued this release in January 2005.