Dad Films 'The 1000 Miles of Luca'

Pablo Poncini recorded a road trip with his son with Down syndrome.
3:00 | 01/15/14

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Transcript for Dad Films 'The 1000 Miles of Luca'
A heart -- father son journey that started as an ad campaign is now a nine minute film about a boy named Luka living with Down syndrome. It's called 1000 miles of Luka and it's getting thousands of hits on the Internet and bonding experience between advertising executive -- -- -- -- and the real star here at thirteen year old look at. -- after seeing proving how important it is to build a good relationship with your children. That ad campaign evolving -- shifting along the way to become a message of inclusion.

This transcript has been automatically generated and may not be 100% accurate.

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