Dallas Cowboys, Jerry Jones take knee before national anthem

The Cowboys stood and linked arms during the national anthem as other teams, including the Pittsburgh Steelers, and players, like Denver Broncos star Von Miller, experience fallout from their reactions to President Trump's comments on the NFL.
3:58 | 09/26/17

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Transcript for Dallas Cowboys, Jerry Jones take knee before national anthem
But we begin with the athletes taking a stand after president trump's attack on those who don't stand for the national anthem. Lebron James taking the mic Monday saying he doesn't regret calling president trump a bum, and saying protests aren't meant to disrespect the flag or the military. Take a look. It is about equality, and people having the option and the freedom to speak upon things that they feel is not just. And the Arizona cardinals and the cowboys took the field. ABC's Matt Gutman was there, and he joins us from Glendale, Arizona. Good morning, Matt. Reporter: Good morning, Michael. What we saw last night seemed to take fans' breath away, and generated some boos. The entire Dallas cowboys team, America's team take a knee before the national anthem, along with its owner, Jerry Jones. This is remarkable because this was started last year by a single player often kneeling alone. Now it seems to be sanctioned by the league's top brass. The Dallas cowboys taking tir stand by take a knee before the national anthem. Team owner Jerry Jones, right in the middle. Boos can be heard from this sellout crowd in Arizona. Reporter: After America's team acknowledged the protest for racial equality, in what seemed a choreographed move, the team stood up, went to the sidelines, linked arms for the star spangled banner alongside their opponents. The NFL commissioner tweeting, it was a great show of unity. Our players wanted to make a statement about unity and we wanted to make a statement about equality. ??? What so proudly ??? Reporter: Symbolism everywhere, even on Jordan sparks' microphone. It reads, speak up for those who can't speak for themselves. Fans' reactions, millioned. If you stand or if you kneel, do your thing. I think the players should still come out and stand on the field. Reporter: In Pittsburgh Monday, steelers fans were burning gear. Ben roethlisberger speaks out against the decision. I wish we would have been on the field. I'm entitled to that opinion. Reporter: Former arrangmy ranger Alejandro Villanueva was the only steeler on the field hand on heart. His Jersey now the top seller in the country. He says separating himself from his teammates was not on intention. At the end of the reason, whether I wanted it or not, the reason I went out there by myself is the reason that is causing all this distress. Reporter: The fallout from the controversy also hitting athletes' wallets. Denver broncos star, Von Miller who now says his contract with a local Ford dealership was not renewed following Sunday's game. Stay ahead of the curb. Reporter: The super bowl LI MVP was not fired, but when we bring in representatives to represent us, we run the risk of being misrepresented. We don't know if this will persist or lose steam. The folks we spoke to out here yesterday said this was probably something about free speech. Forgetting the fact that the original intent of the protest was to speak out against police brutality. Mike? Thank you, Matt. The original intent is being lost. For him to do that, I think spoke a lot about the league and where their stance is. I saw this tweet said, thinking NFL players are protesting the flag is like thinking Rosa parks was protesting public transportation. Ant knit Weiner sentenced

This transcript has been automatically generated and may not be 100% accurate.

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