Fashion designer to the stars, isabel marant, is about to debut a brand-new line. Abc's deborah roberts checked it out for us. Reporter: Marant's edgy, ultracool style, grace the runways of paris. And... See More
Fashion designer to the stars, isabel marant, is about to debut a brand-new line. Abc's deborah roberts checked it out for us. Reporter: Marant's edgy, ultracool style, grace the runways of paris. And the streets of new york. Her famous high-topa-listers. Now, the style icon is coming to the masses, with a more consumer-friendly price line. I named it for my daughter. Reporter: I caught up with the face of the new campaign. I see beaded. I see simple t-shirts. What's the inspiration? All about looking cool. And being able to wear it during the day. Go out to dinner in the same outfit. And feel like you didn't hardly do anything. But at the same time, you look amazing. Reporter: We got a sneak peek just hours before h&m's special v.I.P. Opening. These pants are beyond amazing. Paired with some beautiful sweatshirts and sweaters. Very simple. You have a beautiful pattern, pretty glamorous. Almost movie star. But then, the pattern is unique. This is your jacket. I like the jacket. It's unique and glamorous. Leather pants are a staple with the threading going down the side. Reporter: Prices range from $24.95 to $399. At 300 bucks, you're spending a lot of money. Going to last you forever. Reporter: It's h&m's 11th And already, it looks like it's going to be a smashing success. You were almost knocked to the ground. I have to get out of here. It's fun. Reporter: In a matter of minutes, the racks are picked clean, right down to the last dress. So, I picked something up for myself. Excuse me, runway model. A little something for me. A little something for you. You got something there? Yeah. It's very cool. The line officially goes on sale tomorrow. But midnight tonight at times square. This is nothing short of a party. Lady gaga is going to be there to kick it off. Really? It's a very nice line. Very nice line. Glitzy, chic, edgy. That's what he's known for in paris. Now, americans and folks everywhere is going to get it. I look like a bullfighter. Ole. Thank you, deb. Classic bullfighter. Other looks from the collection are on goodmorningamerica.Com on yahoo! COMING UP,2 Test message CC1 Test message
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