Floating 'Jesus' Draws Criticism From Faithful

Australian gambling company promotes World Cup with a balloon replica of Rio's Christ the Redeemer statue.
0:54 | 06/10/14

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Transcript for Floating 'Jesus' Draws Criticism From Faithful
An Australian company is taking his World Cup marketing to new heights literally. Take a look at this the gambling companies sports -- is -- a giant hot air balloon over Melbourne. Resembling the Christ the redeemer statue in Rio. The statue is often used in promotional material for the World Cup. Which is set to kick off later this week in Brazil the balloon Jesus however is swearing in of sports but T shirt with -- keep the faith hash tag. But in this case it's not going over well with some Australian locals. The chair of the Australian churches gambling task force reverend Tim Costello. Says the promotion is an overreach and uses Jesus to encourage gambling a sports bets spokesman says the company is standing by its campaign. Which she says is all about the Australian soccer team soccer -- not gambling.

This transcript has been automatically generated and may not be 100% accurate.

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