Instant Breast Enlargement? Procedure Boosts Bust in 20 Minutes

N.Y. plastic surgeon Dr. Norman Rowe says injecting patients' breasts with saline solution gives them instant lift and fullness for 24 hours.
2:26 | 08/22/14

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Transcript for Instant Breast Enlargement? Procedure Boosts Bust in 20 Minutes
Now topping "Heat index," the so-called lunchtime lift. Okay. A quick cosmetic procedure to help women adly gill gusto to the girls, shall we say getting a temporary boost without going under the knife. Linzie Janis has our details. ? Reporter: These days there's no shortage of instant glamour. Ten-minute laser treatment. 15-minute manicures. 25-minute express professional makeup. But instant breast enlargement. 27-year-old Haley Goodwin is having the new procedure insta-breast. It's our fifth anniversary. I got this really great dress and I'm kind of hoping that year five, this will be a bigger night than most. Reporter: She says she's ditching the push-up bra in favor of the real thing. Well, kind of. The saline gets absorbed by the body. Reporter: Manhattan plastic surgeon Dr. Norman Rowe injects saline solution into his person's Brea-- patient's breasts. More fullness. It can be done in 20 minutes during a lunchbreak much the catch? It only lasts 24 hours. And costs around $2500. Celebrity image consultant Amanda sanders has had the procedure twice. I wish I could do it every day truthfully. Once I did it for an event and the second time was for a vacation. Reporter: Could the person you had vacation with, could he tell they were deflating. At the end it didn't really matter but our relationship like the breasts went away. Reporter: And it isn't without risk. Any time you make a break in the skin whether it's with a needle or a scalpel there are risks of infection. Reporter: Dr. Rose says while infection is possible, the only side effect he's seen is minor bruising. But that's not stopping Kaley. 20 minutes later, she's ready for a night to remember. But you definitely get a notice. For sure. Says she's grateful for the extra boost of confidence. For "Good morning America," Linzie Janis, ABC news, new York. Ah. So as we said it doesn't last very long. 24 hours still some questions about long-term effects but hope they had a nice anniversary. It could be called the Cinderella effect. Yes. And then -- I know. Wah-wah. It's Friday, folks.

This transcript has been automatically generated and may not be 100% accurate.

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