Transcript for Jean Maker Says New White Jeans Never Stain
Some game-changing jeans. Celebrity stylist Rachel Zoe has raised fashion eyebrows, just like black, white is a fashion staple that can be worn all year. I believe that, too. I just said it. Let's do it, everybody. But unlike black, white clothes show the dirt, obviously. Until now. Becky Worley tried out the newest fashion must-have. Reporter: White jeans. Stylish. Summary. Stained. Oh, man. But fear not fashionistas. The wholly grail of white pants is here. Yes. White jeans that promise to resist stains. Really? They're from Joe's jeans. The play dirty stay spotless line of white jeans, shorts, trousers and skirts, promises to repel liquids. To, I put the pants through their spaces. I start with the standard stain creator, coffee. It rolled right off my jeans. And what was left. I wipe it with a wet cloth. And the stain completely disappears. Now, for one of the worst offenders, wine. Looks like it might have soaked in. But a little wet cloth. That's incredible. But the real issue -- you need some frozen yogurt? Yeah. Reporter: Oh, chocolate. This would normally be a nerve-racking endeavor. But for the sake of science, pour it on me, kids. Wow. Look at that. It seems like you can just push it away. Are these Normal pants? No. Reporter: There is a little stain. But most of the frozen yogurt just beaded right off. The chocolate yogurt left more of a mark than wine and coffee. The folks who make these jeans say they're most effective with liquids. They add that the jeans aren't impervious to pigment-based stains. And it only survives 20 washes. And the price -- this pair costs $179. Ouch. If that means you don't have to buy a new pair of white jeans every summer, maybe it's worth it. If you can live with the price, these are white jeans you might live in. For "Good morning America," Becky Worley, Oakland, California. I don't know. I love the idea. I was impressed. I wasn't a believer that it could actually happen. But proof is in the pudding. She was able to wipe it off. And you could save some money not buying new jeans every year. If you amtize it over the cost -- I spill. And I spill, too. We have these all over. It happens. Thank you, Becky.
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