Kraft Meltdown: Possible Super Bowl Velveeta Shortage

Kraft warns fans that some Velveeta products might be hard to find before the big game.
3:00 | 01/08/14

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Transcript for Kraft Meltdown: Possible Super Bowl Velveeta Shortage
Cheese, it might be the cheesiest story of the morning. Kraft says it's facing a velveeta shortage. They've run out of the so-called liquid gold. Hi. We've got quesos. Reporter: It is the cheesy goodness that's become a staple for football parties across america. Look at that miracle. I love it. Reporter: And now just 3 1/2 weeks before the super bowl, the biggest dipping day of the year, the unthinkable. ♪ no velveeta? Say it ain't queso. Kraft which s the liquid gold product says "it is possible some consumers may not be able to find some velveeta products on store shelves over the next couple of weeks." Though they did not explain the reason for the shorelinage. If you'd like to give the kids a treat after school. Reporter: Velveeta has been pleasing crowds since 190 and this morning, news of the shortage is causing a downright meltdown online with tweets like "cheesepocalypse nears as kraft runs low on develvelveeta" and "shortage of velveeta, how does one survive?" Liquid gold digger. Oh. Reporter: But velveeta is telling fans to relax saying this is a short-term situation and that they are doing everything to get those yellow blocks back on shelves as soon as possible. Most important thing that it will be back in time for super bowl, I did manage to score this and I'm not sharing.

This transcript has been automatically generated and may not be 100% accurate.

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