NFL Reportedly Asks Musicians to Pay to Play the Super Bowl

The halftime show is major publicity for any performer and the NFL thinks that may be worth something.
2:16 | 08/21/14

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Transcript for NFL Reportedly Asks Musicians to Pay to Play the Super Bowl
stunning news about the super bowl halftime show. The NFL reportedly asking musical acts like cold play, for example, to pay for the privilege of performing but it looks like big names are not exactly buying into that idea. ABC's Mara schiavocampo has our story. ? Reporter: The super bowl halftime show. The biggest stage in music. Bruno Mars and the red hot chili peppers attracting 115 million viewers this year, more than the game itself. Double the audience of the academy awards and triple that of the grammys. For the NFL, you can't put a price tag on that kind of exposure so artists are not paid for the gig. But next year, money just might change hands and probably not the way you'd think. According to "The Wall Street journal" the league reached out to top picks Rihanna. ? Shine bright like a diamond ? Reporter: Katy Perry. Sfoets are you ready for ? Reporter: And coldplay asking if some of the artists would pay the league for the privilege of performing. The super bowl is the mother lode of publicity for any band. The NFL's thinking could be, well, if we're going to offer this, we're going to get something in return. Reporter: The NFL does cover production and travel expenses for the show which can top $1 million. And though artists don't get a check, the performance often leads to a big payday, boosting album and ticket sales. Sales for beyonce and destiny's child albums jumped 40% the week after last we're super bowl. ? ? my body too bootylicious ? Reporter: They want to see if the artists will contribute some of that windfall to the league. A spokesperson for the NFL tells ABC news their goal is to put on the best show for the millions of fans who watch and contract arrangements with artists are confidential. We reached out to Katy Perry, Rihanna and coldplay but they didn't comment on the Auroras. Requests like this could backfire. The very upper echelon offing as doesn't want to have to pay to perform. Reporter: For "Good morning America," Mara schiavocampo, ABC news, New York. So we want to hear from you. Should performers pay to play at the super bowl? Tweet us, #socialsquare. Interesting question. A lot of viewers potentially a

This transcript has been automatically generated and may not be 100% accurate.

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