Reporter: We've seen choreographed dance Numbers. ? I think I want to marry you ? Reporter: And epic movie trailers. I'm going to walk into the theater and I'm going to ask you that question.... See More
Reporter: We've seen choreographed dance Numbers. ? I think I want to marry you ? Reporter: And epic movie trailers. I'm going to walk into the theater and I'm going to ask you that question. Reporter: All orchestrated to pop the question. But now a brand-new invention -- Will you marry me is the real question? Yes. Reporter: Giving viral proposal videos a whole new perspective. Will you marry me? Yes. Reporter: Created by four college classmates from Michigan, ring cam promises to create the perfect way to capture that perfect moment. Yes. Yes, I say yes. Only the person proposing knows it's there so you're able to capture that genuine element of surprise. Reporter: How does it work? This jewelry box actually has a tiny camera built right in so when the nervous groom-to-be gets down on bended knee his hopeful's ecstatic response is captured right there. Will you marry me? Yes. Reporter: Up close and personal. Oh my goodness. Oh, this is so gorgeous. Can you put it on my finger? Reporter: Ring cam's inventors knew they had something special. When we got that video back, we were blown away, again, we go, this couple is going to have this moment for the rest of their lives. Reporter: It was becoming a must have. This is such a special moment so to be able to capture that is kind of beyond words. I was shocked and it was the happiest moment of my life. And it was company tured right there on video. Reporter: The engagement innovation is even in the running for the next season of "Shark tank". When we realized this is something that people actually want, this is something that could help people capture that special moment, it was awe-inspiring. ? So back here in central park with newlyweds Molly and Grady, show me that proposal face. See, now, imagine if we could have captured that with the ring's point of view.
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