Royal Baby's Swaddle Prompts Rush for Orders

Aden + anais was flooded with orders hours after Prince George was seen wrapped in its muslin design.
0:41 | 08/05/13

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Transcript for Royal Baby's Swaddle Prompts Rush for Orders
Hi George that is a lot of money Britain's baby prince is making a lot of money for Brooklyn based retailer. The royal halt -- -- form of online orders for the company's jungle -- swaddled classic Muslim connection each. -- for the less than fifty bucks and in the hours after -- George was seen in the swaddled. 101000 orders came in crashing the company's servers and according to Aden and on a founder CEO Reagan -- Jones. There may be more -- to -- They tell ABC news quote palace has been in touch with me for other designs the -- has bought into the product and brand not just that particular prints.

This transcript has been automatically generated and may not be 100% accurate.

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