Royal Baby's Swaddle Prompts Rush for Orders

Aden + anais was flooded with orders hours after Prince George was seen wrapped in its muslin design.
0:41 | 08/05/13

Coming up in the next {{countdown}} {{countdownlbl}}

Coming up next:

{{nextVideo.title}}

{{nextVideo.description}}

Skip to this video now

Now Playing:

{{currentVideo.title}}

More information on this video
Enhanced full screen
Explore related content
Comments
Related Extras
Related Videos
Video Transcript
Transcript for Royal Baby's Swaddle Prompts Rush for Orders
Hi George that is a lot of money Britain's baby prince is making a lot of money for Brooklyn based retailer. The royal halt -- -- form of online orders for the company's jungle -- swaddled classic Muslim connection each. -- for the less than fifty bucks and in the hours after -- George was seen in the swaddled. 101000 orders came in crashing the company's servers and according to Aden and on a founder CEO Reagan -- Jones. There may be more -- to -- They tell ABC news quote palace has been in touch with me for other designs the -- has bought into the product and brand not just that particular prints.

This transcript has been automatically generated and may not be 100% accurate.

{"id":19876786,"title":"Royal Baby's Swaddle Prompts Rush for Orders","duration":"0:41","description":"Aden + anais was flooded with orders hours after Prince George was seen wrapped in its muslin design.","section":"GMA","mediaType":"Default"}