The Secret to Bezos' Success

How Amazon founder Jeff Bezos laughs at success and celebrates failure.
3:00 | 08/09/13

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Transcript for The Secret to Bezos' Success
-- -- -- It's his junior and his confidence that something great things over the horizon. After all he's -- scoring a lot of people were saying Amazon was destined for disaster. 1998 Amazon dot toast and and 1999 -- on a bomb my mom. Paints this picture actually. I want -- -- to celebrate failure is part of the adventure. Toward success if you want to. Invent if you want to do any innovation anything new. You're gonna have failures because you need to experiment. He did it as a three year old child so curious he dismantled his own Korean with a screwdriver. And there were also -- worrying inventions at home. I was constantly booby trapping the house with various kinds of alarms and you know some of them -- Not just you know audible sounds but actually you know. Physical booby traps I think I occasionally worried my parents that they were gonna open the door one day and you know have thirty pounds of nails drop on their head or something.

This transcript has been automatically generated and may not be 100% accurate.

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