Study Reveals Women's Reactions to Color

A new study revealed that women perceive women who wear red as more "sexually available."
1:35 | 07/11/14

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Transcript for Study Reveals Women's Reactions to Color
To what we wear and how the colors we choose can speak volumes. Men are apparently more attracted to a woman in red than, say, white and now a new study is revealing how women feel about other women in red. ABC's linsey Davis has that story for us. ? Reporter: Research has shown that women wearing red clothing and lipstick appear more attractive to men. Take the movie "The matrix." Were you listening to me, Neal or were you looking at the woman in the red dress? Can wearing red also color women's perceptions of each other? In a study in this month's personality and social psychology bulletin researchers asked women to look at photos to speculate on characteristics of other women wearing different colored clothing. In one they rated the women in red as more sexually available than the woman in white. In another they were more likely to disparage the sexual fidelity of the woman rocking red and in the final test, women said they were less likely to allow their significant other to interact with this woman over the woman in green. The researchers take away. Color is much more than meets the eye and may affect how people view us and how people treat us. Reporter: For "Good morning America," linsey Davis, ABC news, New York. You know, I wear red when I've been out late the night before because you can't help but look alive and bright when you wear that color. So we know when we see you in red, robin has had a rough night. Once again -- You were in early last night.

This transcript has been automatically generated and may not be 100% accurate.

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