Are Pink Bow And Arrow Toys for Girls Empowering?

Toy weapons modeled after pop-culture heroines could be sending the wrong message.
3:00 | 03/24/14

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Transcript for Are Pink Bow And Arrow Toys for Girls Empowering?
We turn now to a fascinating story. One first reported by "The new York times." How a big toy manufacturer is making weapons now for girls that are inspired by young female leads in movies like "The hunger games" and " divergent." Reporter: Call it a surge in girl power. From daring trysts to "Hunger games" to headstrong Merida in "Brave," by Disney, ABC's parent company. I'll be shaking for my own hand. Reporter: Now the influence is not just seen on screen but on shelves. This is 8-year-old grace Mars' favorite toy. The nerf rebelle heart break person a pink and sparkly bow and arrow. What did you thing when can you first saw that? Oh, my gosh. It's so cool. I love bows. Reporter: Does the toy make you feel a little bit like katniss? Yeah. Reporter: And you like that? Yeah. Reporter: There are slingshot, marshmallow shooters and fierce barbies. The toy companies are thrilled with this. They haven't known what toys girls have wanted if years. Reporter: Some wonder if teaching little girls to play war games could be sending the wrong message, not promoting power, but violence. This is a toy, very different from the real thing. Part of that in my opinion is being a good parent. Teaching her how to be responsible with it. And knowing she understands what is right and wrong. Reporter: New toys challenging gender stereo types and for many young fans, hitting the mark. For "Good morning America," Mara S schiavocampo, ABC news, new York. We're going to turn to parenting expert Dr. Karen Gordon. Doc, welcome. Mara just said, challenging gender stereo types. I understand that we're seeing if there is a market for this for little girls. Isn't this, as much -- this is a Fait accompli. Like Disney's "Brave" where Merida was a wonderful archer. Isn't this the natural next step? Ichlts would agree. My whole thing when this story came out, I'm surprised it didn't happen earlier. There are pink soccer balls and footballs. Absolutely. It's a natural evolution. It's a sport, too. I like that we're not going after the Cinderella story lines, that I need a guy to complete me. Some girls are taking strong characters. Female warriors. I love that. The only thing I would like to push the envelope a little more, everything is still pretty. The pretty warriors and the pretty weapons. It's a move forward but there's still work to be done. In other words, if we want to give our little girls, you know, toy bows and arrow, they don't have to be pink. No, absolutely. And I would actually still like, you know, it's interesting. I work with teen girls, the highest values, if you have daughters, the two values are to have a boyfriend, and to be pretty. Ew. Where do they get this? The story, the fairytales. I would like to steer away from it. And be strong. Is there there is nothing wrong with making toy weapons for girls. No. If you have toy weapons for Boyle boys, you need to have it for girls. You have to be consistent. Just have boundaries. A certain movie I saw with my 5-year-old was "Brave." She loved Merida because she was cool. My daughters, too. Exactly. Thank you. Thank you so much. We move now to the skinpen? Is that what we're all thing it?

This transcript has been automatically generated and may not be 100% accurate.

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