14) Cook Up a Fresh Idea
Write down all the images and words associated with the topic at hand. Now forget all those -- they're unusable. That's the approach of Matt Ryan, president of global brands at Euro RSCG Worldwide:
"It encourages looking forward." For example, beer: We've seen guys having fun, women dancing, goofy roommates, freshness, coldness. Can't use those. Okay, then how about an endorsement by a fictional dude known as The Most Interesting Man in the World? That's never been done. Thus was born the Dos Equis campaign, created by Ryan's firm. See? It works.
15) Eclipse Your Office Rival
Ratting someone out only makes you look ill-equipped for a job. "You have to put a knife in your rival without leaving your fingerprints on the handle," says Don Asher, author of Who Gets Promoted, Who Doesn't, and Why. Don't publicly criticize his flaws or privately dwell on his strengths (which will only make you insecure). Instead, pinpoint his weaknesses and make those your strong points. Is his follow-through poor? Make promptness a priority. Does he leave 10 minutes early? Stay 15 minutes longer. You'll prove you're superior without seeming petty.
16) Satisfy Her Desire
Ask questions in bed that don't require thought ("Faster or slower?" "Like this?"). She'll feel grateful to be asked and emboldened to tell you, says Sheri Winston, C.N.M., author of Women's Anatomy of Arousal: Secret Maps to Buried Pleasure.
17) Tell Your Dad You Love Him
If "I love you" wasn't a common phrase around your house, it can be hard to say out loud. So don't bother. Instead, show your love by noting a specific connection, says Scott Haltzman, M.D., a psychiatrist and author of The Secrets of Happy Families: Eight Keys to Building a Lifetime of Connection and Contentment. Pick a recent event as a springboard and say, for instance, "Now that I'm a father, I'm grateful for what you taught me. You were a great model." That's what every father wants: the knowledge that he was heard and had an impact. He doesn't need the three-word tearjerker -- but with the ice broken, the opening is there if you want to go for it.
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