The researchers also asked about the student's sex lives, their feelings about sexual relationships, their number of sexual partners, and what they are seeking in sexual or romantic relationships.
According to Peter Jonason, lead study investigator, although society tends to look down upon these "negative" dark triad personality traits, there seems to be quite an upside to being a bad boy.
"We would traditionally consider these dark triad traits to be adverse personality traits, and we think women would avoid these kinds of men, but what we show is counterintuitive -- that women are attracted to these bad boys and they do pretty well in terms of sheer numbers of sexual partners," Jonason explained. "They're taking quantity over quality as their sexual agenda, being serially monogamous and having multiple partners or one-night stands."
Jonason compared the type of "dark triad bad boy" that the study refers to as a modern-day James Bond figure -- a man with little empathy for others, a penchant for fast cars and even faster women, and a seeker of short-term rather than long-term goals -- especially concerning the opposite sex.
And because these characters appear in this study to be successful at achieving their short-term goals -- which, in this case, is a short-term sexual relationship -- Jonason believes such character traits have persevered in so many people because they seem to be evolutionarily successful.
"Dark triad traits are useful in pursuing our agendas at any given time," Jonason explained. "If you like someone and want to meet them and date them, people who have the dark triad traits appear to be more successful at facilitating short-term mating."
Jonason validated this point with a comparison to the popular VH1 show "The Pick-Up Artist," wherein nerdy, nice guys meet with a typical bad boy to learn how to pick up more of these dark triad traits -- and also more women.
But some experts say it might not be so simple.
Heather Rupp, a research fellow at the Kinsey Institute for Research in Sex, Gender and Reproduction, believes that the reason women may be drawn toward the "bad boys" is more because of physiology more than psychology.
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