Welch added that he believed consumers should realize that "the primary interest here is for someone to make money and that may not meet your interest as the patient. ... Be more skeptical, and just because the price is lower doesn't mean it's better."
Whether there will be more medical procedures offered at discount rates remains to be seen, although some doctors, such as surgeon Carter, think it's going to become more commonplace.
"Especially in this economy, where things are a bit more depressed and there is more competition for smaller potential patient database," Carter said. "Not a lot of people are looking at procedures that are a luxury item. So the cosmetic surgeon and plastic surgeons are competing for a smaller group of people who can afford what we provide."
All of the physicians agreed that when a consumer is purchasing a discount deal, it is important for them to know who is providing the service, and, as Miller of Northern Virginia did, do a little research on the physician offering the service.
"Pulled her up on the Virginia medical board," Miller said.
For this reason, Miller said, she wasn't worried about purchasing her flu vaccine from LivingSocial.
"I would have had concerns if it were being provided by someone who had a stand in the mall," she said, "but this is in a doctor's office provided by her staff."