While the search for the the missing Malaysian Airlines plane continues, an ill-timed British Airways ad called on would-be travelers to "escape to the Indian Ocean."
The video advertisements caught London train commuters by surprise today as a sea of blue was shown on screens at the Euston station along with the phrase: "Escape the commute and discover the Indian Ocean."
In an email to ABC News, a British Airways spokeswoman said, "We are very sorry for any offense caused. The advertising campaign featured in the U.K. is being withdrawn. This campaign was planned some months ago and we recognize that its appearance at this time is inappropriate."
Malaysian Airlines Flight 370, bound for Beijing, vanished on March 8 somewhere over the Indian Ocean, carrying 239 passengers.
Earlier this week, Malaysian authorities said the jetliner had plunged somewhere in the south Indian Ocean. No wreckage has been found as boats and planes continue to search the massive area.