Maddie McCann's Parents Launch New Appeal to Find Her

LONDON, April 28, 2010 — -- The parents of missing British girl, Madeleine McCann urged the government today to renew efforts to find her.

Nearly three years after Maddie McCann disappeared in the Portuguese resort of Praia da Luz, just days before her fourth birthday, her father, Gerry McCann accused British authorities of giving up on the search for his "innocent, vulnerable" daughter.

"I don't think it's right that as parents, that we have to drive the search. Of course we will, but not everyone has had the same resources and support that we have had to be able to do that. And I think it's pretty cruel," Gerry McCann said in an interview on the British broadcast of GMTV.

Gerry and Kate McCann today released a pack of posters to the public which can be displayed all over the world, to remind people to be on the look out for their missing child.

On May 3, 2007, Madeleine disappeared from the holiday apartment where the McCanns were staying, when her parents stepped out for dinner in a nearby restaurant, leaving their three children alone in the flat.

The parents established a campaign to find her, and won the support of several high-profile figures, including soccer star David Beckham and industrialist Richard Branson.

Last year, on the second anniversary of Madeleine's disappearance, they released an "age progression" photograph of her, showing her as she would have looked on what would have been her sixth birthday.

They launched the picture with a fresh appeal for information about her whereabouts on "The Oprah Winfrey Show."