Call it a match made in environmentalism: Ben & Jerry’s and New Belgium Brewing, both registered “beneficial corporations,” are teaming up to release an ice-cream-flavored beer.
Yes, you read that right. There will soon -- in fall 2015 -- be a Ben & Jerry’s Salted Caramel Brownie Brown Ale Beer.
“We’re big fans of New Belgium Brewery, their values, and their fun culture and, of course, their beer,” Ben & Jerry’s senior global marketing manager Jay Curley said in a statement. “We’re excited for the campaign we’ve developed together. When two B Corps collaborate, our fans can expect something both delicious and impactful.”
B Corps, or “Beneficial Corporations” are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. The two companies, which are both certified, plan for the beer to raise awareness “around issues [they] are passionate about,” according to a news release.
More details will become available later this year about the focus of the campaign and the specifics around the partnership. Until then, we’re dreaming of fall.