Lilly Pulitzer Debuts Limited 'Athleisure' Collection

For sipping south side cocktails or breaking a sweat.

ByABC News
February 11, 2015, 3:55 PM
Lily Pulitzer debuted its new Luxletic line, a line of active wear.
Lily Pulitzer debuted its new Luxletic line, a line of active wear.
Lily Pulitzer

— -- A clothing line more synonymous with sipping south side cocktails than working up a sweat has dipped a pastel-painted toenail into the growing list of companies offering "athleisure" wear.

Lilly Pulitzer debuted the five-piece athletic wear collection in its spring line. There are two "weekender" jackets and two pants. Pants come in navy or black and the jackets come in pucker pink, pop pink and "searulean" blue.

PHOTO: Lily Pulitzer debuted its new Luxletic line, a line of active wear.
Lily Pulitzer debuted its new Luxletic line, a line of active wear.

The designs all are solid colors -- which for Lilly loyalists begs the question: Where are the prints?

The company told ABC News it plans to expand the collection this summer and prints are planned.

READ: Which of These Brands Is the Next Lululemon?

READ: Is Expensive Workout Gear Worth the Money?

But given that Lilly Pulitzer is usually associated with women who look to be living a life of leisure, the entrance into workout wear is an interesting one. The line, according to Jane Schoenborn, vice president of marketing and creative communications, "is meant for that girl who wakes up and takes a walk along the beach with fresh juice in hand, just as Lilly did."

The weekender jackets will cost $138 and the pants will cost $98.