Katalyst has partnered with the food company in an initiative to fight hunger in the United States. Apart from its social mission, the campaign has brought Kellogg's huge exposure.
The exposure stemmed from Kutcher's ability, through his online networks, to take videos that nobody has seen and put them in front of a million eyes in a day or less.
"I can find a video right now that will trend, and it will be the next trending video on the Web," Kutcher said.
Katalyst can help companies not only sell products but also acquire that indefinable cool -- and the youthful demographic that goes with it -- while at the same time inspiring social good.
"[It] can't just be about dog food, can't just be about a soda," said Kutcher. "It has to be about what are you, as a company, doing to spread light and love into the world."
Meanwhile Kutcher is promoting his latest film, "Killers," in which he plays a super spy who marries small town girl played by Katherine Heigl.
"It's a movie about a guy fighting to be a normal guy, just a normal guy," said Kutcher. "I'm fighting the same fight. Social media for me and my wife is about saying to people, I'm a normal guy, I have my wife, we have a regular relationship."
"But you are not a normal guy," said McFadden.
"I am," said Kutcher, "indeed I am. And I will fight to be that. I want to go fishing..."
In some ways, Kutcher is normal. He has three dogs he walks every day. And you can't get more normal than picking up after your dog. Because even celebrity dogs have to do their business.
"I know that goes on TV," Kutcher joked. "If I'm producing this show, I'm definitely getting the actor getting the poop off the ground."
Kutcher admitted that in some ways he's surprised at how things are turning out.
"I've already exceeded my expectations for myself," he said. "I'm one of the most influential people! I mean come on! I wanted to be ... I never thought the things I've experienced in my life, I didn't think that was the life that I was gonna get to live."