The scene at the Jet nightclub at the Mirage Casino in Las Vegas is just what one might expect. A pumping beat pulsing to the latest pop songs, disco lights that rival Cirque Du Soleil, bottle service, scantily clad go-go dancers, and of course women -- lots and lots of women.
But for the men attending the Love Systems Super Conference, this night at the club is not just for fun -- it's practice.
The Los Angeles-based company, Love Systems Corp., hosts a three-day conference annually as a self-help school for guys who have been unlucky in love. The conference is offered as a dating boot camp for the young men who want to learn the art of seduction.
"What's your pleasure? Who am I aiming you at?" asked one of Love Systems most prized trainers, "Future" Thompson, to one of the conference's male attendees.
"Blond girls. Red heads too," replied Kevin Frazier.
Frazier, a 35-year-old pro skier out of Tahoe, Calif., is one of about a hundred guys who paid upwards of $3,000 to learn one thing: How to pick-up women.
"I realized, yeah, I'm doing okay, but I'm not doing as good as I want to do," Frazier said in talking about his past relationships with women. "I need to find someone that can take a look at me and figure out how to make me better."
UCLA senior Michael Pitluk doesn't mince words about what he wants out of the dating boot camp.
"I'm basically trying to hook up with chicks," the 23-year-old said. "That's what I'm doing, that's why I'm here."
Pitluk also added that he hoped that learning how to form quick sexual relationships from advice given at the conference will eventually allow him to find deeper, more meaningful romance.
Love System's founder and president, Nick Savoy, said the conference is about teaching men to get over their fear of talking to women and to be comfortable in their presence.
"It's about a thousand little things," he said. "Learning to be playful, learning to be fun, learning to break the ice with women. Confident body language. Learning how to communicate on an emotional level. A lot of guys haven't learned that."
Savoy said he developed Love Systems after he came to a point in his own romantic life when he realized he needed to change how he was handling his relationships. Now, not only does he have a successful business, he also has found love.
Love Systems Offers Courses for Men on How to Pick Up Women
"I'm in relationship now with a woman who I love very much, and never would have been able to meet before Love Systems," Savoy said.
He added that he, like many men, used to struggle with those first few seconds of meeting a woman.
"I just wouldn't have had the skills to break through the ice," Savoy continued. "I wouldn't have known how to approach her, I wouldn't have known how to get her initial interest."
Aside from his business, Savoy has also penned books about the art of romance. One of them called "Magic Bullets" offers 199 pages of dating and relationship advice.
Several of Love System's seminars cost thousands of dollars. There's Boot Camp, which is three days of class work and eight hours of "in the field" work. Other courses include "day games," where the conference participants practice hitting on women in the street or in a coffee shop.
Then there's the course that's bluntly titled, "Same Night Lays," which Savoy was quick to defend.
"There's nothing wrong with that," he said. "Love Systems did not invent the human sex drive. Before Love Systems, women and men would go out to bars and parties and so on and hope to meet somebody and often hope that would lead to a sexual encounter. We're just teaching men how to do it competently."
At Boot Camp, class work starts with female psychology and body language, before moving on to the advanced topics of seduction and one-night stands.
According to Love Systems, all is won or lost in the first few seconds when a man approaches a woman. They instruct men to strike up a conversation with a woman upon meeting her by telling her a story, guessing what she does, even making a playful insult, but no matter what, don't ask the deadly, "Come here often?"
The training is dependent in part on hidden-camera videos captured by the instructors as they try to pick-up women themselves, which the instructors show their students afterwards. It's a method the company's CEO also defended, especially after "Nightline" cameras were asked to leave the room during this seminar.
"We have some video there that we could play in the room but you couldn't broadcast on television," Savoy said. "I do know that everything we do is cleared [by Love Systems' lawyers] and above board."
Instructors Use Hidden Cameras to Capture Their Pick-up Techniques
Whatever was shown in the seminar didn't seem to keep the participants from going out and trying their newly-learned pick-up techniques. After a night out at the Jet nightclub, Kevin Frazier said he had learned a few things.
"You've gotta physically escalate," he said. "You've gotta be touchy feely, you've gotta kiss her."
He added that he had even met a girl he liked. "There was a bachelorette party and so they all came as a group, they left as a group. So it was one of those logistical things to kill it but she's in town so I'll see her tonight again," he said.
Pitluk, the UCLA senior, said he came close to his night's goal of going home with a girl.
"Unfortunately there was logistical problems," he said. "Her friends were everywhere and she didn't want to get sexual in front of her friends, understandably. So we actually went out to a vending machine to see if we could do it there but there was no door on the vending machine so we didn't do it."
Love Systems claims the company has run about 10,000 men through their courses. But the lingering question is whether the whole idea is sleazy -- training men to be like door-to-door vacuum salesmen to close a deal with a hot chick.
"Are women's magazines unfair to men? Is makeup?" Savoy said. "All of the women's magazines, where women give advice to each other on how to meet the man of their dreams or how to seduce the one you want or where to meet rich men this summer?"
Savoy again defended his company's courses and said its goal is simple.
"I think we're just giving guys the type of advice that women have been giving each other for years," he said. "If our techniques didn't work we wouldn't teach them."
In fact, Love Systems said their techniques are guaranteed to work or your money back. Drinks not included.