CUSE: It's insane the amount of time that people put into the show and spend thinking about it and theorizing about it. There are people who spend more time thinking about "Lost" than we spend thinking about "Lost." And we spent a lot of time thinking about "Lost." There are a lot of people out there that are a lot smarter than us, in terms of how they've connected this to other things in popular and classical literature. They've picked out antecedents and things that maybe we saw sometime but aren't consciously part of our creative process.
ABRAMS: You know we are so grateful for the people who watch the show, care enough to write about it, and read about it. But I don't think you have to be one of those people who, you know, have theory upon theory to enjoy the show. I think it is ultimately a character show and you have to be careful you don't start serving the wrong master where it doesn't become about trying to sort of make a show that's all about hidden meaning. There's certain point that can become a distraction and sort of lead you down the wrong path.
TAPPER: I was amazed to find out in my research that the incomprehensible whispers of The Others are actual lines you've written -- people actually saying things and viewers are downloading and listening carefully over and over and over and deciphering what they're saying. Or that when Walt appeared as an apparition to Shannon he said something that if you play it backwards Beatles style, you could hear what he was saying.
CUSE: He's saying: "Watch 'Nightline.'"
TAPPER: I wondered why our ratings were up.
TAPPER: And then obviously you have this elaborate Internet campaign that you guys have been working on over the summer where you're dropping clues and you're hosting Web sites with all these side stories and various clues. Is that part of it fun? Or is it a distraction, like J.J. says?
CUSE: It's fun as a writer and as a show creator to experience what it's like to work in new media platforms. We're at a time when television is changing radically when you can watch an episode of "Lost" if you miss it, you can go to ABC.com and watch it streamed the next day or you can download it onto your iPod. It's fundamentally changing people's perceptions of what television is. And I think for us it's been an interesting crater of exploration to contemplate mobisodes -- little episodes of "Lost" that will be on your cell phone -- or to do this Internet experience where we're telling stories that are on the Internet that would never go onto the show.
I mean all the details of the Hanso Foundation and Dharma Initiative would just basically cloud up the brains of most of the people who watch the show but there is a hard-core group of people who love a mythology of the show and they want to see that stuff.
LINDELOF: I remember when I was a kid there was a "Star Wars" holiday special, which was sort of -- do you remember that?
CUSE: I remember; with the Wookies.
LINDELOF: Yes, with the Wookies. And it was otherwise completely forgettable. It was like Bea Arthur and Art Carney were like guest stars on it. But you were so hungry for new Star Wars content between "Star Wars" and "Empire Strikes Back." And there was a Boba Fett cartoon that was in the special.
ABRAMS: And he became just the thing.