Transcript for Feed Frenzy: Child's Emotional Reaction to Song Goes Viral
The fda trying to get teens to not light up by appealing to their vanity. And be warned, it's graphic. It's a $115 million nationwide campaign. It's one of a kind. Pack of cigarettes, ploo ez. It's not enough. Soo. What spoking does to you through visuals. From your skin to your teeth to your friends. The fda wants you to know they're all going to pay the price. Now here's another creative approach to getting the message out. This Kentucky school principal knew kids loved snow days. Their parents not so much. ♪ We just got a call breaking news ♪ ♪ school is closed ♪ ♪ school is closed ♪ He teamed up with the drama teacher to put a spin on that phone call president. ♪ School is canceled ♪ ♪ school is canceled ♪ ♪ because it's cold ♪ And a father driving around with his 4-year-old son noticed the kid was having a tough time in the backseat. ♪ Say something I'm giving up on you ♪ ♪ Are you sure, you want me to change it? Apparently a great big world's "Say something" hit home for this backseat choir. Is it a sad song? Maybe he's got an old soul or a big heart. Give me a thumb's up you're okay.
This transcript has been automatically generated and may not be 100% accurate.