Why Instagram Added a New Video Feature

"We put the power of a photography studio in the palm of your hand," said Instagram's Kevin Systrom.
3:00 | 06/20/13

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Transcript for Why Instagram Added a New Video Feature
It is fifteen seconds of the -- fifteen seconds of video thirteen custom filters that we designed to make your view beautiful. And an awesome cinematic stabilization -- -- -- What does that mean we took a technology with some image scientists that basically stabilizes the video that makes it smooth and beautiful like shop with a cinematic camera so anybody can and appear to be -- Steven Spielberg. Of their community right. The cool thing about instrument the very beginning it's actually how it let. Everyday people take beautiful photographs we put the power of -- photography studio in the palm of your hand. We've done the same for video so now you can take beautiful video and basically share with the world -- just fifteen seconds. Nor is it I guess that's unfair way to phrase that. -- you get fifteen seconds in some ways it's arbitrary but in some ways it's not just right moment between. To short that feels constraining and too long which takes too long to download over -- mobile network.

This transcript has been automatically generated and may not be 100% accurate.

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