But this exodus of advertisers is of little worry to Limbaugh, who said Monday on his radio program that he has turned down "millions" in advertising from companies he does not support and thus will "replace" the companies that dropped him.
"So what we're gonna do is replace those that leave, those that no longer want access to you, those advertisers who no longer want your business, fine," Limbaugh told his listeners. "We'll replace them. It's simple, really."
Premiere Networks, which syndicates Limbaugh's show, declined to comment on how many advertisers were still supporting the program, although the company did condemn Limbaugh's comments.
"Last week, in an attempt at absurdist humor to illustrate his political point, Mr. Limbaugh used words that unfortunately distracted from the message he was trying to convey," Premiere Networks said in a statement. "We believe he did the right thing on Saturday, and again this morning on his radio show, by expressing regret for his choice of words and offering his sincere and heartfelt apology to Ms. Fluke."
Outraged activists, bloggers and concerned customers are circulating multiple lists of current Limbaugh advertisers online, many of which contain companies that do not, in fact, advertise with Limbaugh.
AutoZone and the Mid-West National Life Insurance Company of Tennessee were both mistakenly called out as Limbaugh supporters. Both companies were quick to point out the error and avoid the coming onslaught of online fury.
The life insurance company posted a bold red statement in the center of its homepage declaring that it has been "incorrectly identified as an advertiser on Rush Limbaugh's program" and was contacting the offending sites to take down the "error."