Carly McGehee, who founded National Same Sex Kiss Day at Chick-fil-A, said she expects 15,000 people to have a same-sex smooch outside the company's 1,600 locations nationwide today. McGehee said she got the idea for the kiss-in from a similar event at Starbucks in 2009, where gay couples kissed in the coffee shop to show support for the company's domestic partner benefits.
Besides the kisses, McGehee, 24, said supporters are celebrating Kiss Day with by constructing kissing booths and buying Chick-fil-A food using dollar bills that they've written "gay money" on. McGehee said she wanted to hold a kiss-in rather than a traditional picket signs and chants protest so that "people see where we're coming from."
"This is a day about love," she said. "Our love is just as valid, just as real and just as credited as heterosexual love and we deserve the same protections under the law to raise a family and get married." "It is just a nice nonviolent demonstration of LGBT love," said
Rome Frost, who is organizing a kiss-in in New York City, said Friday's protests are a "nonviolent demonstration of LGBT love."
Because there is only one Chick-fil-A location in New York City, Frost is holding his kiss-in outside the restaurant on the New York University campus, which is closed for the summer. He said he expects between 150 and 200 people – both gay and straight – to show up for the New York City kiss-in, which starts at 8 P.M. ET.
"It's to show how much support that we do have and how we can solve these kinds of problems in a very nonviolent and romantic way," he said.
But while both the Chick-fil-A Kiss-Ins and the Appreciation Day have, by and large, been peaceful, police are investigating graffiti at a Southern California Chick-fil-A after "Tastes Like Hate" was painted in large, black block letters across the side the restaurant.
The graffiti mirrored the style of Chick-fil-A's "Eat Mor Chikin" ads and had a cow holding a paintbrush painted beside the words.
Cole Donahoo, who owns that Chick-fil-A franchise in Torrance, California, told the Long Beach Press-Telegram that he would get the graffiti "cleaned up as quickly as possible."
The restaurant declined to comment to ABC News citing the ongoing police investigation.
While it is Chick-fil-A's policy not to fire people over their sexual orientation, a Tucson, Arizona man was fired for criticizing a Chick-fil-A employee for supporting "hate groups" while he was going through the drive through on Chick-fil-A Appreciation Day.
Adam Smith, the former CFO and treasurer at the Tucson-based medical device manufacturing company Vante, posted a YouTube video showing him ording a free water at the Chick-fil-A drive-through window. Upon being handed his water Smith started criticizing the company and the young female employee who handed him his beverage.
"I don't know how you live with yourself and work here," Smith said in the video. "I don't understand it. This is a horrible corporation with horrible values. You deserve better."
Vante fired Smith on Thursday, issuing a statement saying that Smith's actions " do not reflect our corporate values in any manner."
"We respect the right of our employees and all Americans to hold and express their personal opinions, however, we also expect our company officers to behave in a manner commensurate with their position and in a respectful fashion that conveys these values of civility with others," the company said in the statement.
"We hope that the general population does not hold Mr. Smith's actions against Vante and its employees," it added.