A trio of union groups -- the American Federation of State, County and Municipal Employees, the Service Employees International Union and the National Education Association (NEA) – last week launched a $300,000 TV and radio ad campaign across five states calling for higher taxes on the wealthy and no "cuts to vital services."
Some of the ads reportedly ran during televised coverage of Macy's Thanksgiving Day parade.
AARP, the Business Roundtable and the National Coalition to Preserve Social Security and Medicare have each readied campaigns of their own, hoping to remind lawmakers of their opposition to significant changes to entitlement programs.
The Campaign to Fix the Debt, a bipartisan group led by former Fiscal Commission chairs Erskine Bowles and Alan Simpson, has posted ads on bus shelters and billboards. Their online petition calling for action on the debt has topped 311,000 names.
A recent poll from the Pew Research Center, conducted Nov. 15-18, found 33 percent of Americans are "very closely" following negotiations over the so-called "fiscal cliff."
More said they were following the fiscal issue than they were the investigation into the Benghazi terrorist attacks, conflict between Israelis and Palestinians or the David Petraeus scandal.
This post has been updated.