The evidence would appear to support that idea. Since women's issues — Sandra Fluke, pre-abortion ultrasounds, aspirin between the knees — hijacked the GOP primary, Obama has enjoyed a growing gap over Romney.
An NBC News/Marist poll on Monday gave Obama a 25-point lead over Romney among women overall. A Quinnipiac poll also put Obama over Romney among women in three other swing states: Ohio, Pennsylvania and Florida. In a USA Today/Gallup survey of 12 swing states, Obama has rebounded from winning less than half of women under 50 in February, to getting 60 percent of them and leading Romney by 18 points among women generally.
That might be why Romney's wife, Ann, is emerging on the campaign scene. South Carolina Gov. Nikki Haley, who has endorsed Romney, told ABC News in an interview shown yesterday that "the more he puts Ann Romney out there, the more people will understand that he has a very strong woman at his side."
The power of the first lady — or in Romney's case, a possible future first lady — is the ability to connect with married women particularly, either as mothers or as women who have experienced the same struggles, ones that men can't relate to as easily.
"I think that there is an openness to the conversation, because there is this notion that women intuitively get their lives in a way that potentially male candidates don't," Gardner said.