Romney's Mormon Generation Gap

As America has come to see, that's just not Mitt's M.O. "That tends not to be who we are," explains Rowberry. "We work very hard. But we don't go stand out in the middle of the street and shout very well."

But perhaps it is less about the church, and more about the culture of the church. As Rowberry explains, "LDS culture teaches us to be frugal, to be self-reliant, to help those in need, but we are also taught to not make a big deal out of it."

Swimming Upstream:

So has not making a big deal out of his faith hurt him? "He's swimming upstream," says Matthew Bowman. "I don't know if there's much or anything an individual can do to dispel national uneasiness or national perceptions that Mormonism is odd."

Without a doubt, many Americans still have their qualms about the religion. A June Gallup poll found that Mitt Romney faces the same level of prejudice against his religion in this campaign as his father, George Romney, did in his 1967 bid for the White House. Recently, 18 percent of Americans said they would not support a well-qualified candidate for the presidency who happens to be a member of the LDS church.

But these facts and figures may not be as bad for Romney as they appear. Many people have likened the role of religion in the Romney campaign to Kennedy's 1960 bid for the White House. Despite 21 percent of Americans saying they would not vote for a Catholic for president, he won.

Back then, however, Catholics took up about 25 percent of the American pie, while Mormons today account for a sliver of roughly 2 percent.

Perhaps, as in 1960, Romney's focus on bigger issues like economic growth and jobs will trump the issue of religion. Romney is certainly betting on that. But moving the topic away from religion has been somewhat of a double-edged sword.

CEO Romney vs. Mormon Romney?

For Kathleen Flake, Professor of American Religious History at Vanderbilt University, Romney's faith was much more of an issue in the 2008 campaign. "I think the more you talk about something the less strange it becomes," she says.

"If anything," argues Flake, "people were expecting him to use his religion to show that he was in touch. But he hasn't been able to do that."

"Many of them want to vote for him," says Flake. "I think he's making it a little bit harder for them."

But many think his out of touch problem has much more to do with money than Mormonism. And certainly, ten thousand dollar bets and 47 percent comments haven't helped his case.

"From politics to pop-culture, there are plenty of prominent Mormons out there in the public eye who have been relatable," says Jenna Christensen. For her, the reason Romney isn't connecting is more so a result of him being "a privileged rich guy."

Mormons Knocking On Doors: This Time, With a Political Message:

Whether they are supporting Romney or President Obama, young Mormons active in the campaign say their missionary work translates naturally to politics.

"We Mormons, we have skills that we've gathered for knocking on doors and pestering people," said Robert Taber, national director of the Mormons for Obama Campaign, a group which is not officially aligned with either the church or the Obama campaign. "A lot of young Mormons are supporting Romney, just not all of them."

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