But Bush and Kerry run about evenly, 44 percent to 42 percent, on honesty and trustworthiness, perhaps the most fundamental candidate quality; that compares to a nine-point Bush lead on honesty nationally. Ohioans are similarly evenly split on which candidate has the more appealing personality (45 percent to 44 percent); and it's dead even on who shares voters' values -- 47 percent pick Bush, 47 percent Kerry.
Kerry leads Bush on one attribute of the eight tested: When it comes to who "understands the problems of people like you," Ohio likely voters pick Kerry by 48 percent to 40 percent.
Candidate Attributes | ||
| Bush | Kerry | |
| Strong Religious Faith | 57% | 24 |
| Strong Leader | 54 | 39 |
| Clear Stand on Issues | 52 | 38 |
| Country Safer/More Secure | 52 | 41 |
| Honest/Trustworthy | 44 | 42 |
| Appealing Personality | 45 | 44 |
| Understands Your Problems | 40 | 48 |
On overall popularity, Ohioans divide on both men. Bush has a favorable-unfavorable rating of 50 percent to 45 percent; Kerry, 47 percent to 45 percent. Both are similar to their ratings nationally.
Ohio's "Issue 1" would amend the state constitution to define marriage as only being between a man and a woman, and would prohibit legally recognized civil unions for gay and lesbian couples. As noted, likely voters are about evenly divided; 48 percent say they'd vote for it; 45 percent against.
The amendment is the main draw for few voters -- but in a close presidential race, a few can make the difference. Overall 4 percent of likely voters call the amendment the most important contest on the ballot -- much too small a group to reliably analyze their presidential preference. Among one of the target voter groups for this amendment -- white evangelical Protestants -- 7 percent say it's the main draw.
The amendment incites strong opinions on both sides, but slightly stronger on the support side. Thirty-nine percent of likely voters strongly support the amendment, while 32 percent strongly oppose it. Two-thirds of opponents of the amendment favor Kerry for president; about the same number of amendment supporters favor Bush.
Views on the amendment draw sharp lines across the electorate. Republicans, conservatives and evangelical white Protestants support it by about 40-point margins. White Catholics, key swing voters who supported Bush over Gore by seven points in Ohio in 2000, favor the amendment by a closer 51 percent to 41 percent.
Democrats are not as lopsided in their view; 54 percent of Democrats oppose the amendment, but 37 percent of Democrats support it. Independents oppose it by a very similar margin as Democrats, 54 percent to 41 percent.
Women and men divide about evenly on the proposal, with marital status a key factor. Married men and women alike support the amendment; unmarried men and women oppose it.
Same-Sex Marriage Amendment | ||
| Favor | Oppose | |
| Likely Voters | 48% | 45 |
| Democrat | 37 | 54 |
| Republican | 66 | 28 |
| Independent | 41 | 54 |
| Liberal | 30 | 65 |
| Moderate | 41 | 50 |
| Conservative | 69 | 26 |
| White Evangelical Protestants | 68 | 28 |
| White Non-Evangelical Protestants | 42 | 51 |
| White Catholics | 51 | 41 |
| Married Women | 54 | 37 |
| Married Men | 42 | 51 |
| Unmarried Women | 37 | 54 |
| Unmarried Men | 44 | 54 |