Weekly Ad Summary

W A S H I N G T O N, June 4, 2004—   -- This week: New Kerry ads, quiet otherwise

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AD TRAFFIC HIGHLIGHTS:

The Bush campaign continues to air only one ad to slam Kerry on the "Patriot Act."

The Kerry campaign unveiled two new ads this week touting his vision for what America needs.

MoveOn.org digs into its vault to run an older anti-Bush ad in D.C. only.

Same ads up as last week from the New Democrat Network, the Club for Growth, and the anti-Nader groups.

By the numbers …

1 Bush ad hitting Kerry on national security. 2 Kerry ads touting his vision for the country. 1 pro-Bush and 2 anti-Bush ads by outside groups. 2 anti-Nader ads by outside groups. 4 ads by the New Democrat Network promoting Hispanic unity behind Democrats.

BUSH-CHENEY:

Airing "Patriot Act," which hits Kerry for "playing politics with national security." The 30-second ad airs on national cable and on local affiliates in spot markets. This is the only ad BC04 has up right now.

KERRY:

From the campaign: "Country" will begin airing in 14 markets Friday in rotation with "Optimists," the spot announced on Tuesday morning, in Arizona, Florida, Iowa, Louisiana, Michigan, Missouri, Nevada, New Mexico, Ohio, Oregon, Pennsylvania, Washington, West Virginia, and Wisconsin. The other five markets announced on Tuesday will remain entirely up with "Optimists" (Arkansas, Colorado, Maine, Minnesota and New Hampshire). African American media and Virginia stations will still be airing the 60 second bio ad, "Heart."

They can be seen here: LINK

MOVEON.ORG

The group is rotating each week one of their older ads in the D.C. market only. This week it's "Boots-Rug," which shows a man with G.W.B. stenciled on his boots literally pulling the rug out from under seniors concerned about Medicare. There will be another one next week, which is a South Park like cartoon called "Wrong Direction" that we'll have a copy of soon.

They can be seen here: LINK