The Note: The Big Shift

As for the ground game: "The McCain campaign says Palin's pick has given a 'shot in the arm' to their effort to recruit women volunteers -- doubling their 'Women for McCain' grassroots volunteer lists since her acceptance speech," ABC's Jennifer Parker writes. "Now, the McCain campaign will begin holding 'Mondays for McCain,' when women surrogates and women volunteers in battleground states call women voters, urging them to support McCain."

Obama has decided to take on Palin directly (Democrats want a fighter, but isn't this one thing the running mate could handle?):

"I mean, mother, governor, moose-shooter, I mean, I think that's cool, that's cool, that's cool stuff," he said of Palin, just maybe with a touch of condescension.

"Listening to Barack Obama, it can seem like Republican vice presidential nominee Sarah Palin is the main person standing between him and the White House instead of John McCain," per the AP's Nedra Pickler. "Obama is putting as much heat on Palin as he is on the man at the top of the GOP ticket, objecting to the Republican Party's portrayal of her as a reformer who can bring change to Washington. That is supposed to be Obama's distinction, and he's not taking kindly to Palin trying to claim it."

"John McCain's unexpected selection of Alaska Gov. Sarah Palin as his running mate has confronted Barack Obama's campaign with a difficult challenge, as the Democrat seeks to undercut a new sense of excitement surrounding McCain without personally attacking a charismatic figure who is energizing a range of voters," Mike Dorning writes in the Chicago Tribune.

(This would get covered: "One adviser said the former first lady and Obama may have a joint appearance on-stage within the next two weeks," Dorning writes)

And Obama is not letting Palin cross a particular bridge:

"When it came to the bridge to nowhere, she was for it until everybody started raising a fuss about it and she started running for governor and then suddenly she was against it!" Obama said Monday in Michigan, per ABC's Jake Tapper and Sunlen Miller. "I mean you can't just make stuff up. You can't just recreate yourself. You can't just reinvent yourself. The American people aren't stupid."

"I gotta admit these folks are shameless," Obama said in Farmington Hills, Mich.

(And one of those lines Obama may want back -- says the constitutional law professor, on the need for habeas corpus: "You may think it's Barack the bomb thrower, but it might be Barack the guy running for president.")

The new Obama ad features Palin in the now-famous bridge-to-nowhere T-shirt: "Sarah Palin's no maverick, either. She was for the bridge to nowhere before she was against it," says the ad.

Tapper writes: "Want evidence the Obama campaign is worried about Gov. Sarah Palin? Look no further than this ad, which attacks her, too."

It is a bridge too far, when it comes to Palin's record: "You can't kill a dead bridge," writes Salon's Alex Koppelman.

"The Bridge to Nowhere argument isn't going much of anywhere," Elizabeth Holmes and Laura Meckler write in The Wall Street Journal.

"Far from being an opponent of earmarks, Palin hired lobbyists to try to capture more federal funding," Howard Kurtz writes for The Washington Post.

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