"As NFL season picks up and their husbands are watching "Monday Night Football," we thought it would be a good time to reach out to women," Benton said.
The Obama campaign argued they haven't stepped up their women's outreach efforts in light of Palin's appearance on the GOP ticket.
"Women have been a big focus since the beginning of the campaign. We're very fortunate that leaders like Hillary Clinton are out on the trail for Sen. Obama on a daily basis. They're going to continue to lay out the basic choice in this race, and remind voters that, on the issues women care about, John McCain isn't standing with them ... he's standing with George Bush," Obama spokeswoman Moira Mack said.
Obama's wife Michelle has held numerous roundtable discussions with military wives, and hosts a roundtable discussion with working women in Indiana Wednesday focusing on the economy.
"Mrs. Obama will meet with women in Fishers, Indiana to hear about their stories juggling their work and family responsibilities amidst a struggling economy. At this event, she will share with them the Obama-Biden plans to strengthen working women and their families, and prosper in a challenging economy," reads a press release sent to reporters Monday by the Obama campaign.
Obama's campaign argues efforts by McCain's campaign to target women will fall flat, given that McCain and Palin both oppose abortion rights, McCain supported President Bush's veto of SCHIP legislation that would have expanded health insurance for low-income children, and he opposed legislation that would have made it easier for women to sue in cases of wage discrimination. Palin opposes abortion, even in cases of rape or incest.
"Women voters don't trust McCain because of his extreme positions on the key issues they care about," Dana Singiser, a Clinton adviser, who is now Obama's senior advisor for the women's vote, wrote in August in an Obama campaign memo obtained by ABC News that argues "McCain cannot close the gender gap."
"Women want change from the last eight years of neglect for America's middle class families and women's economic security ... Sen. Barack Obama offers clear support for the challenges facing women and families. As president, he will expand opportunities for working women raising families and help make life affordable for stay-at-home moms. He will stand up for a woman's right to choose and for affordable birth control. He will prioritize economic security for all women by ensuring that women receive equal pay for equal work and protecting Social Security," Singiser wrote.
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