Page Turner: Mitt Romney Re-Groups

July 20, 2012 -- BOSTON — Though today's news will be dominated by the tragic shooting in Colorado, politically it feels like we're turning the page — or at least the momentum.

After two weeks of volleys from both sides on tax returns and Mitt Romney's record at Bain Capital, the former Massachusetts governor and his allies have been finally been able to move onto offense and capitalize on President Obama's "you didn't build it" comment.

The Romney campaign's latest television ad, released this morning, features the owner of a metal fabricating company who asks: "My father's hands didn't build this company? My hands didn't build this company? Through hard work and a little bit of luck, we built this business. Why are you demonizing us for it? It's time we had somebody who believes in us, someone who believes that achievement should be rewarded, not punished." WATCH HERE

And although the context of President Obama's quote is taken out of context, in a campaign where both sides have actively twisted the words and meanings of their opponents, the Obama campaign's protestations ring hollow.

Get more pure politics at ABC News.com/Politics and a lighter take on the news at OTUSNews.com

Between today's new offensive and yesterday's favorable polling for Team Romney, the campaign has managed to end the week on the upswing.

And assuming Romney does not announce a running mate before going abroad, which seems like a pretty safe assumption, the Romney campaign was able to draft off of all of the speculation fairly masterfully.From the rumor that former Secretary of State Condoleezza Rice was on the short list to the campaign's decision to let many of the possible vice presidential contenders loose on the television and radio airwaves this week, Romney officials fed a media frenzy at the moment when everyone was hungry for more.