Former Republican vice presidential candidate Sarah Palin is embarking on a media blitz this week that has critics and supporters buzzing.
The whirlwind continues with the next episode of her TLC reality TV show, "Sarah Palin's Alaska." And her latest book, "America By Heart: Reflections on Family, Faith and Flag," hits bookstores Tuesday.
"This is a brilliant strategy for Sarah Palin," Howard Kurtz, The Daily Beast's Washington bureau chief, told ABC News. "It keeps her in the news as a cultural phenomenon. But at the same time she doesn't really have to answer the hard questions."
Her fans and the media are eating it up, but not everyone is on board.
Former first lady Barbara Bush told CNN talk show host Larry king that Palin was "beautiful."
"She loves Alaska, and I hope she'll stay there," Bush added.
ABC's George Will, speaking on "This Week" on Sunday, said Palin's appearance on "Dancing With the Stars" was "stirring family values, but it's not good training to be president."
Palin has said she is seriously considering running for president in 2012 and that she believes she could beat Barack Obama in that contest.
"Well, there are a few differences between Shakespeare and Sarah Palin," comedian Seth Meyers joked on the show Saturday. "For one, when Shakespeare coined a new word, it wasn't by accident."
The word has gone on to become an addition to the New Oxford American Dictionary.
But all the criticism may actually work in Palin's favor.
"The fact that established Republicans and the establishment media don't like what Sarah Palin is doing only works to her benefit because that plays very well with the Republican base," Kurtz noted.