The White House clearly believes that meeting the president's deadline is key to bringing in a health care bill he can sign.
"The deadline is artificial, but it does reflect a reality and the reality is the longer this drags out, the less likely that the president will get exactly what he wants and all that he wants," Rothenberg told ABC. "Look, there's still a very good chance that we're going to get a health care bill either later this year or a next year bill."
"There's going to be some sort of reform. I think most people believe, but in terms of the dramatic program, policy changes that the president wants, the longer this lasts the less likely that something dramatic is going to truly be passed and be signed," he said.
This week the president plans to launch a full-court press on health care reform, with an interview on PBS on Monday and a prime-time press conference on Wednesday, where health care reform is expected to be topic number one.