INGRAHAM: Nancy Pelosi ended up going on in the interview about money in politics. George, you always write about this in your columns, the amount of money spent in advertising for sodas or car companies compared to the amount of money being spent in the elections.
WILL: I'd be very surprised if this year the amount of money spent on politics from dog catcher to president equals the Proctor & Gamble advertising budget.
STEPHANOPOULOS: And what is spent this year is going to be concentrated on far fewer states, though, than ever before. I want to put up a map right now that shows where both campaigns and their allies are advertising right now. There's only about nine of them. You've got Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, and Virginia. Sometimes you might see something in Michigan or Wisconsin, maybe Arizona later.
But, Donna Brazile, you've worked in campaigns. Matthew Dowd has, as well. I have, as well. This is the smallest map I've ever seen this early in a campaign. Usually you're dealing with 18 or 19 battleground states. Now you've got eight or nine.
BRAZILE: Yeah, I mean, I was shocked when I saw the list, George. And I was even more surprised when I looked at the advertising rates that they're spending in, like, you know, down at Greensboro, North Carolina. I mean, those people will not be able to see a soap opera now until December.
But the truth of the matter is, George, is that they're targeting about 8 percent to 12 percent of the population, undecided, independents and moderates. And unless you move away and get a PO Box, they're going to be in your data with information.
Look, I don't know why -- Mitt Romney sent me a letter. He wants my money. And...
STEPHANOPOULOS: I take it he's not going to get it.
BRAZILE: He's not my -- he's not going to get it. But I figured that the reason why is because I subscribe to a lot of golf magazines, fishing, all the extracurricular activities...
INGRAHAM: Good. Good targeting.
BRAZILE: And so I'm being targeted. People are being targeted in these individual states.
DOWD: But what I think -- you know, and you're totally right. In 2004, when we started the campaign, there was about 15 states that we thought as of today -- it went down to eight or nine, but it didn't go down to eight or nine until the last four weeks of the race.
I think this is much more of a reflection of how the country -- how polarized the country is, and now it's sort of -- you have the Texases on one hand, and you have Californias on the other, and you have all of these people and all of these states now -- 80 percent of the country is not going to see the vast bulk of this presidential campaign. Eighty percent of this country will not see most of what is going on and most of what we are all talking about, because they're not in one of these eight or nine states.
STEPHANOPOULOS: You guys won't get it in California.
NEWSOM: No. I mean, we're just a big ATM. The only thing we get are visits and big fundraisers, and then they're on their way back. (inaudible) knows exactly -- Donna, we get the solicitations.
INGRAHAM: Clooney gridlock. That's what you guys got.
NEWSOM: Clooney gridlock. Now it's Sarah Jessica Parker gridlock.
INGRAHAM: Right, exactly.