ABC Radio, SLS Las Vegas and Skyview Networks Announce Strategic Sales and Radio Programming Relationship

Collaboration Launches with new “POP EDM” weekly show from SLS’ Foxtails Nightclub

First show is July 4th featuring Flo Rida from SLS Las Vegas with music mixed by world-famous DJ Ikon

ABC Radio, SLS Las Vegas and Skyview Networks have formed a strategic sales and radio programming relationship to create new opportunities for radio stations and advertisers to reach Millennials. The first collaboration from this new relationship is “Go with the Flo—Fourth of July Vegas Style,” recorded at SLS Las Vegas featuring Atlantic Records recording artist Flo Rida.   The three-hour radio special, performed before a live audience, features nearly a dozen of Flo Rida’s world-wide dance hits along with exclusive party mixes by Foxtail Nightclub crowd favorite, DJ Ikon. “Go with the Flo—Fourth of July Vegas Style” is hosted by celebrated radio personality Vic Latino.

The Flo Rida special will be followed July 16th by POP EDM, a new, weekly four-hour Saturday night party featuring exclusive mixes of the freshest electronic dance music (EDM).  Hosted by Vic Latino, POP EDM immerses itself in the cutting edge of music, lifestyle and culture and showcases Foxtail Nightclub’s DJ Ikon, whose technical skills and creativity have made him one of the most popular touring DJs of this generation.  DJ Ikon has been voted “Best Vegas DJ” and “Remix Club DJ of the Year.” 

“This exciting new relationship with SLS Las Vegas provides ABC Radio access to one of America’s strongest, and most creative entertainment markets,” said Steve Jones, VP & GM, ABC Radio.  “POP EDM and the July 4th special featuring Flo Rida uniquely capture the soundtrack of Millennial culture creating opportunities for appointment listening.

“POP EDM provides advertisers seeking higher integration direct access to fans,” said Ken Thiele, President, Skyview Networks.   “This new relationship can create powerful results, especially in the area of brand engagement. The associated activation really allows us to build seamless campaigns that will play well with a younger audience.”

“The biggest and best parties are at SLS Las Vegas and now listeners around the country can get exclusive access to this fun,” said Rick Onsurez, Corporate Partnerships, SLS Las Vegas. “This media alliance also allows us to harness our extensive onsite marketing tools to benefit radio advertisers seeking a unique association.”

“POP EDM provides advertisers seeking higher integration direct access to fans,” said Ken Thiele, President, Skyview Networks.   “This new relationship can create powerful results, especially in the area of brand engagement. The associated activation really allows us to build seamless campaigns that will play well with the Millennial audience.”

To learn more about these advertising opportunities, contact Jeanne-Marie Condo at Skyview Networks jmcondo@skyviewsat.com.  For information on treating your listeners to ABC Radio’s Fourth of July special with Flo Rida or our new weekly POP EDM show contact radio@abc.com

About ABC Radio:

ABC Radio syndicates America’s largest commercial radio news network, ABC News Radio, along with the ABC Radio Lifestyle and Entertainment network, ABC Sports Radio and ABC Radio Digital to over 1500 radio stations and multiple digital distributors.  ABC Radio reaches more than 68.5-million listeners each week across broadcast and digital audio platforms.  ABC Radio is part of the Disney ABC Television Group.  For more information: www.abcradio.com

For affiliation information, contact Heidi Oringer 212.456.5541 or heidi.b.oringer@abc.com.

ABOUT SLS LAS VEGAS®

SLS Las Vegas®, a Tribute Portfolio Resort, is an all-encompassing resort and casino with more than 1,600 guest rooms and suites in three distinctive towers, 80,000 square feet of flexible meeting space and a collection of acclaimed restaurant and nightlife brands. SLS offers an impressive selection of dining concepts including Bazaar Meat by José Andrés™; Katsuya; Cleo®; Umami Burger, Beer Garden & Sports Book; 800 Degrees Neapolitan Pizzeria; Northside Café™ and The Perq™. The resort is also home to multiple nightlife and entertainment offerings including Hollywood favorite, The Sayers Club®; the edgy and sophisticated nightclub, Foxtail®; and the intimate, live entertainment venue, The Foundry. SLS Las Vegas also hosts the luxurious Ciel Spa® and a sports book operated by global gaming leader, William Hill. For more information about SLS Las Vegas®, please visit slslasvegas.com and stay connected on Facebook, Twitter, and Instagram.

About Skyview Networks:

Skyview Networks is a broadcast technology and national sales solutions company that provides services to ABC Radio, 100+ professional and collegiate sports organizations and two state news networks. Founded in 1995, Skyview is based in Scottsdale, Arizona and serves as a national full-service provider to advertisers, syndicators and broadcast networks. Skyview’s services include satellite distribution, full network automation, affiliate relations, inventory management systems and national audio sales with advertising solutions for radio, television, print, signage and web. For more information, visit skyviewnetworks.com.

 

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