ABC Radio, SLS Las Vegas and Skyview Networks Announce Strategic Sales and Radio Programming Relationship
— -- Collaboration Launches with new “POP EDM” weekly show from SLS’ Foxtails Nightclub
First show is July 4th featuring Flo Rida from SLS Las Vegas with music mixed by world-famous DJ Ikon
ABC Radio, SLS Las Vegas and Skyview Networks have formed a strategic sales and radio programming relationship to create new opportunities for radio stations and advertisers to reach Millennials. The first collaboration from this new relationship is “Go with the Flo—Fourth of July Vegas Style,” recorded at SLS Las Vegas featuring Atlantic Records recording artist Flo Rida. The three-hour radio special, performed before a live audience, features nearly a dozen of Flo Rida’s world-wide dance hits along with exclusive party mixes by Foxtail Nightclub crowd favorite, DJ Ikon. “Go with the Flo—Fourth of July Vegas Style” is hosted by celebrated radio personality Vic Latino.
The Flo Rida special will be followed July 16th by POP EDM, a new, weekly four-hour Saturday night party featuring exclusive mixes of the freshest electronic dance music (EDM). Hosted by Vic Latino, POP EDM immerses itself in the cutting edge of music, lifestyle and culture and showcases Foxtail Nightclub’s DJ Ikon, whose technical skills and creativity have made him one of the most popular touring DJs of this generation. DJ Ikon has been voted “Best Vegas DJ” and “Remix Club DJ of the Year.”
“This exciting new relationship with SLS Las Vegas provides ABC Radio access to one of America’s strongest, and most creative entertainment markets,” said Steve Jones, VP & GM, ABC Radio. “POP EDM and the July 4th special featuring Flo Rida uniquely capture the soundtrack of Millennial culture creating opportunities for appointment listening.
“POP EDM provides advertisers seeking higher integration direct access to fans,” said Ken Thiele, President, Skyview Networks. “This new relationship can create powerful results, especially in the area of brand engagement. The associated activation really allows us to build seamless campaigns that will play well with a younger audience.”
“The biggest and best parties are at SLS Las Vegas and now listeners around the country can get exclusive access to this fun,” said Rick Onsurez, Corporate Partnerships, SLS Las Vegas. “This media alliance also allows us to harness our extensive onsite marketing tools to benefit radio advertisers seeking a unique association.”
“POP EDM provides advertisers seeking higher integration direct access to fans,” said Ken Thiele, President, Skyview Networks. “This new relationship can create powerful results, especially in the area of brand engagement. The associated activation really allows us to build seamless campaigns that will play well with the Millennial audience.”
To learn more about these advertising opportunities, contact Jeanne-Marie Condo at Skyview Networks jmcondo@skyviewsat.com. For information on treating your listeners to ABC Radio’s Fourth of July special with Flo Rida or our new weekly POP EDM show contact radio@abc.com.
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