ABC’s “The View” Outdelivers “The Talk” in Women 25-54 and Women 18-49

Ratings Report for ABC’s “The View”

For the Week of February 15, 2016

ABC’s “The View” Outdelivers “The Talk” in Women 25-54 and Women 18-49

“The View” Scores Its Most-Watched Telecast in Nearly a Year

"The View" Outperforms Its November Sweep Performance

Across the Board in All 7 Weeks of 2016

ABC’s “The View” averaged 2.970 million Total Viewers, 612,000 Women 25-54 and 425,000 Women 18-49 during the week of February 15, 2016, based on Live + Same Day Data from Nielsen Media Research.  “The View” beat CBS’ “The Talk” (590,000 and 404,000, respectively) in both Women 25-54 (+22,000) and Women 18-49 (+21,000).  In fact, “The View” outdelivered the CBS program in Women 18-49 for the 2nd week in a row and for the 5th time in the last 7 weeks.

“The View” was up week to week in Women 25-54 (612,000 vs. 609,000 for w/o 2/8/15), delivering its 2nd-best Women 25-54 performance of the season.

On Monday, “The View” scored its most-watched telecast (3.437 million on 2/15/16) in nearly 1 year – since 2/23/15.

Compared to its performance during the 2015 November Sweep (2.591 million, 526,000 and 388,000, respectively), “The View” out-delivered the month in all key target demos: Total Viewers (+379,000), Women 25-54 (+86,000) and Women 18-49 (+37,000). In fact, “The View” has out-delivered its November Sweep performance across the board in all 7 weeks of 2016.

Week of February 15, 2016:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 

ABC “THE VIEW”                    2,970,000                           612,000/1.0                      425,000/0.7

CBS “THE TALK”                      2,996,000                           590,000/1.0                      404,000/0.6

 

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 2/15/16, 2/8/16 and 2/16/15.  Most Current: 2015-2016 Season (9/21/15 – 2/21/16) and 2014-2015 Season (9/22/14 – 2/22/15).  Most Current: November 2015 Sweep (10/29-11/25/15). Averages based on regular telecasts.

            

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