"[He's] getting the fans into it," Woods said, noting he only did the Ickey Shuffle in front of the home crowd at the Bengals' Riverfront Stadium. "I did it to get fans into it and get the stadium rockin.'"
Woods admitted that team owner Paul Brown and league officials didn't care too much for the Ickey Shuffle, but it helped that the dance had one influential fan in particular.
"His [Brown's] wife loved it," Woods said. "So the team picked up some fines."
Woods also says he can't take all the credit for inventing the Shuffle. When he broke out with an early version of the Ickey Shuffle, he says his teammate Ricky Dixon asked him, "Man, what was that?"
"I said, 'That's my celebration dance,'" Woods said. "He said I needed to put some steps to it."
And so, the Ickey Shuffle was born.
"I was on a team that was winning," he said. "I got to do it 15 times that year. I was in the right place, at the right time."
Unfortuntely, a knee injury cut Woods' career short. In the second game of the 1989 season, he tore his ACL and sat out the rest of the year. Two seasons later, the Bengals cut him and he retired, having gained fewer than 500 yards in his last three years in the league, after gaining 1,066 his rookie year.
His first post-football job he did to support his family was selling meat from a truck. He'd even pull out the Ickey Shuffle if it meant making a sale.
Woods now coaches the Cincinnati Sizzle, a women's professional football team, and runs the Ickey Woods Youth Foundation.
"Life goes on," Woods said from Detroit of his bright but painfully brief career.
He's no longer in the game, but he will be in Detroit, watching every play and every end-zone move. Ickey's pick for Super Bowl XL?
"I'm an AFC man, so I have to go with the Steelers, 24-21," he said. "It's gonna be a close game."
As Hines Ward has shown, Woods and his signature steps are not forgotten. This year, Ickey might just see a little bit of himself, and his legacy, in the end zone again.